The Official London Theatre and the American Theatre Wing present Theatre Lounge Live!, a bi-weekly live and interactive showcase of the best from the world’s two theatrical capitals, that brings the magic of theatre to online audiences in real-time exclusively to Facebook. And by using LiveU Solo, they can afford to bring high quality live video content from stages on both sides of the Atlantic to fans everywhere.
Broadcast live from the West End in London and Broadway in NYC, Theatre Lounge Live! features cast members from the hottest shows currently on stage. From special acoustic performances to monologues, the show is an entertaining peek behind the curtain and celebrates shows both on and off-Broadway and all of London’s Theatreland. “Many venues are very old and don’t have Wi-Fi set up, so it made streaming previously impossible,” noted Jim Glaub, Deputy Head of Content and Digital Media Society of London Theatre. “With LiveU’s impressive technology, we’re able to bring the theatre to home audiences all over the world.” Going Live on Facebook is key to the programs success - because the home audience not only gets exclusive content, but also they can engage with stars in an intimate way. “Most of the live streams get incredible engagement. Our Theatre Lounge Live! sees 400K-500K views every time we produce them,” added Glaub.
Theatre Lounge Live! has featured a Q&A with theatre great, Audra MacDonald, a special performance and Q&A with David Hunter, star of Kinky Boots, a performance from the cast of School of Rock the Musical, plus backstage sneak peeks, cast rehearsals, and tours of theatre venues and sets.