This is the true story, of people playing games on Twitch, & sharing it all live.
When writing this article, I was reminded of the first time I heard the MTV Real World title sequence. That show ushered in the wave unscripted reality television that was recorded and edited for our viewing pleasure. But In Real Life (or IRL) takes this unscripted approach to the next level - with live streaming. These content creators are live streaming their daily lives and adventures for global audiences, any time, from anywhere. Many of these streamers were born out of Twitch, originally creating channels focused on video and tabletop gaming. But when Pokémon GO exploded in 2016 and players like aDrive, started to implement outdoor live streaming to engage with fans as they go on the hunt, the IRL streaming movement was born.
One of our partners over from France even took the backpack and streamed on a tube run over at this winter resort. The connection was stable the entire way down and it’s an amazing experience for these guys and their audiences. They had their cell phones out and were able to talk to their chat room people. But it’s not just for extreme content, a couple of our partners in LA gave their backpack to a sushi chef and were able to get a completely unique first-person perspective of the food preparation.
How has your backpack transformed the IRL movement?
The interaction is crazy. That’s one of the best parts of being on Twitch. If you’re on IRL and people see something interesting on that browse page, they’ll just jump in and start talking to you. If you’re a partner, you can monetize easily too. Most of these guys broadcast and make it their full-time job. It’s kind of insane. These streamers are really good entertainers out living their lives and are able to travel to crazy places. This space is growing on Twitch, and we’ll be expanding the ways viewers can discover these channels. And thanks to our partnership with LiveU, the next wave of live content creators will be able to go anywhere their imagination leads them!
Final thoughts, what’s next for IRL?
With so many streamers now on Twitch, we are breaking down the IRL category to make it easier to discover specific types of live video content. The Just Chatting category has become #3 category on Twitch surpassing some of the top gaming titles. From there viewers can discover all sorts of streamers doing their own unique content.
Aria Inthavong of Buzzfeed goes IRL for a week