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Claudia Barbiero

Claudia Barbiero
Claudia Barbiero is an expert at developing strategic marketing, branding and PR campaigns for leading global technology leaders. Currently she writes and presents on topics related to live broadcasting and online streaming for LiveU. She can be found at industry events, entertainment and sports experiences, political happenings and breaking news stories around the globe helping producers of all sizes to share dynamic live content to engage deeply with their audiences, and keep them! Follow Claudia to see what LiveU customers are sharing and see live behind-the-scenes coverage from events throughout the year such as CES, SXSW and more!

Recent Posts

When People Start Getting Real: IRL Live Streaming

[fa icon="calendar'] Sep 25, 2018 4:19:17 PM / by Claudia Barbiero posted in Streaming Success Stories

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This is the true story, of people playing games on Twitch, & sharing it all live.

When writing this article, I was reminded of the first time I heard the MTV Real World title sequence. That show ushered in the wave unscripted reality television that was recorded and edited for our viewing pleasure. But In Real Life (or IRL) takes this unscripted approach to the next level - with live streaming. These content creators are live streaming their daily lives and adventures for global audiences, any time, from anywhere. Many of these streamers were born out of Twitch, originally creating channels focused on video and tabletop gaming. But when Pokémon GO exploded in 2016 and players like aDrive, started to implement outdoor live streaming to engage with fans as they go on the hunt, the IRL streaming movement was born.

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What's in your live streaming toolkit?

[fa icon="calendar'] Feb 8, 2018 1:24:30 AM / by Claudia Barbiero posted in How To, Streaming Success Stories

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So you know you need to stream to Facebook Live and all you know is that if you use your phone to do it, it's going to look as bad as the last few streams you've tried. Bad because last time the sound was terrible. Bad because every time you moved, the lighting changed, and worse, your last stream completely failed because EVERYONE was using their cell phones too. Ugh.

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